Facilitate sessions with your audience in which you actively ideate and develop a solution together.
A basic version of the product or service is free of charge; while a premium version is made available against additional payment.
One dedicated point of sale for all product- / service-types within a certain vertical.
Spend at least part of your core business activities for social causes.
Part of the value to the customer is delivered by the customer.
The product or service is delivered at the user’s schedule.
Sell a service or combination of services for a fixed price as if it were a product.
Pricing your product differently for different income classes / backgrounds.
Pricing strategy to make the offer more attractive to the customer
See where you can cut out the middleman and sell your product directly to the end-consumer.
Longtail formula where you sell a wide range of products from a single Point of Sale.
Create product ecosystems that complement each other in a way that makes it hard for the user to switch to another solution.
Focus on your specific knowledge and outsource the rest to third parties to deliver a complete service or product.
Use gamification and experience to keep the customer around longer.
Instead of creating original products; services; or content; collect high quality products; services; and content under one roof as a resource for your customer.
Offering is trimmed down to the bare minimum; with the goal to make it cheaper than the competition.
Exchange products and services with other entrepreneurs instead of cash.
Once the customer is ‘in the door’ try to sell them additional products to maximise purchase value.
Sell a brand-less product to multiple resellers; who can brand it as their own.
Position for customers willing to pay 20-50% extra for better service; sustainability; etc.
Translate your specific knowledge and skills into assets that you can sell indefinitely (vs deliver them as a service).
Serve as a platform connecting supply and demand.
License the right to use your brand and business model in exchange for a margin of revenue.
Main proposition is ‘peace of mind’ because the solution always works.
Collecting customer data both actively and passively to understand them better and make better offerings.
Deliver a continuously updated piece of software for a fixed recurring fee.
Leverage the capital of your audience to finance your business.
Leverage the power of your audience to produce specific knowledge / skills; or content for you.
Position to appeal to customers who are willing to pay a 100 - 500% premium for the ultimate luxury.
Facilitate transactions between private individuals.
Pricing and availability are determined based on customer demand
Attract customers with a must-have product to cross-sell unrelated high margin items.
Deliver products or services on a fixed basis; for a recurring fee.
Invest in (customer) data collection as your primary asset; from which multiple new business models can be developed.
License a piece of intellectual property to third parties.
Customers can customise their product within certain limits to maximise experience on the one hand and efficiency on the other.
Selling a large range of products – some at a loss; some at a profit; with the aim of net averaging a higher profit.
Create products in collaboration with your customer.
Act as the middleman connecting supply and demand-sides together.
Strategic alliance with another product / service provider or creator to deliver more value.
Sell advertising space on an owned channel s.a. a podcast or newsletter.
Own a single; smaller step in a larger customer journey.
Offer complimentary or additional products to maximise ‘basket value’ per acquired customer.
The opposite of the Layer player. The integrator tries to provide solutions for the entire customer journey end-to-end; thereby owning it.
Paying only for the temporary use of the product. The rental period is (often) fixed.
Sell your learnings from delivering a service in practice as a product.
Open an independent shop in an established retail space.
Activate third parties (often customers) as resellers in exchange for a small fee.
Build a semi-tailored solution of a product; only after the purchase order has come in.
Multiple parties working together; delivering different parts of the value; and sharing the revenue.
Sell the base product at a loss; but the consumables at a higher margin.
Selling emotional value and the experience; rather than just the functional aspects of the product or service.
Offer your specific knowledge as a service to third parties.
Sell expert in a single skill; or narrow skillset; that is scarce.
Reselling of goods by a third party from an owned Point of Sale
Using a competitor’s strength against them; by doing the exact opposite successfully.
Appeal to the customer’s investment mindset; paying a lot up front; but saving in the long term on the consumable.
Sell a product or service at a low base price; but use high-margin add-ons to drive profits.
Customers pay based on their perceived value of the product or service delivered.
Bundle different complimentary products together for a discounted price.
Openly share all your company’s financial data in public.
Selling products exclusively through digital channels.
Customers only purchase a part of an asset; vs in its entirety; together with others. They therefore pay less than they would have.
A virtual economy selling virtual goods paid with points or tokens; sometimes purchasable with real currency. Often found in Games.
Products / Services are developed by a public community; where all documents; data; and builds are openly accessible.
Position your solution towards bettering the life of the 1 billion poorest people on the planet.
Positioning a product based on a component that cannot be bought stand-alone. GPT-3 is another example.
Transforming existing products / services into a digital counterpart.
A collective of individual founders / entrepreneurs; that join forces to deliver added value; and leverage the power of organisation.
Create a product of which the value becomes higher as more people use it
Pricing a product or service based on the value it delivers; rather than it’s ‘rational’ worth.
Sell access to a community; product; service; or asset.
Users pay per unit time; use; or other increment.
Customers pay a one-time fixed rate; and then can use infinitely.
Pricing strategy placed on bidding; where the highest bidder gets to purchase the product.
Target a geographically hyperlocal audience and / or source products and services locally.