Leave your $0.02 on 60 posts by influencers and potential customers in your niche every week. Don’t be too much of a know-it-all. Add value. Be helpful.
Hop on a 15 min call with a true fan to help them solve whatever problem they have. This will build major social capital; and will come back to you 10-fold. Never disappoints.
Let an influencer; a customer; or a team member take over your account for a day; or do the same for them; to cross-pollinate audiences.
Use a FB pixel or Google Adwords / Analytics to retarget customers that have visited your site or searched for your keywords related to your product. People need to see your product a minimum of 7 times (on avg.) before they buy.
There is no actual hacking of most channel algorithms; but many will temporarily boost new features; s.a. Instagram Reels; in the period right after their release. Stay on top of algorithm changes and make use of this tactic!
Talk about a topic you have specific knowledge in; related to your niche; in a ‘Ask-Me-Anything’ session. Many communities host these; and are looking for interesting speakers. Help them out by volunteering!
Give your audience a peek behind the curtains to build your brand and authenticity.
Boost posts that are performing well organically; by putting some money behind them to attract more users
Publicly share your ideas; learnings; creations and other developments on your journey.
Engage your audience through a channel that is very personal and natural to them: Text / Chat. You can program a chatbot to help visitors navigate your content or website.
Invite influencers in your niche to test your product and pit it against the competition in f.i. a YouTube video.
Paid hyperniche communities are popping up left and right. Chances are; your true fans are already gathering in one of them. Join them and start adding value wherever you can. Build up your social and belief capital; and sometimes ask something back in return.
Create a 3-5 part e-mail course that helps your audience progress their journey; ending the final e-mail in a call-to-action; teasing ‘more’ and ‘better’.
Gather your true fans in a Slack-group or Discord-channel and help them on their journey. In turn they will recommend you to their peers; who will most likely resemble them.
Same as the above; but in reverse. Host a third party writer on your blog or newsletter. They will share the content with their audience; mentioning you; giving you exposure.
Guest write blogposts as a free alternative to sponsoring a newsletter; where you provide the value in terms of free content; and reap the benefits from the exposure it brings.
Swipe posts from similar accounts to yours; or use a tool like Later.com; to find hashtags related to your niche. Always make use of all 30 hashtags you get access to.
Start publishing a regular podcast about your niche; inviting influencers and other interesting guests; thereby 1) creating original pillar content 2) networking with interesting people; and 3) learning new things.
Host audio-streams on Twitter and talk about your niche; your audience’s journey; and how to overcome the obstacles on it.
Especially useful on TikTok and Instagram; influencer marketing leverages accounts with a large following (influencers) to promote your product.
Hijack your competitor’s search traffic by paying Google / App Stores / Marketplaces to rank higher for their own name.
SubRedditStats.com is a platform that tracks activity and growth of SubReddits. Use its data to pick a rapidly growing SubReddit in your niche to start making a name for yourself!
Find niche-specific marketplaces to list and sell your products on; such as Notioneverything.com
Either manually; or through algorithms such as the Facebook Ad Manager’s; target customers similar to your existing ones; or similar to your competitors customers; to increase your understanding of the audience and improve your go-to-market
Create a newsletter sharing both third party and original content with your audience; to build your capitals.
Offer a discount for buying multiple products together in a bundle; increasing the ‘average order value’ of your customer.
Run a paid ad campaign; targeted at your audience. Grab their attention by talking about their pain; reel them in with the solution. Tip: Give the FB algorithm time to optimise the ad. Facebook Ads sound simpler than they are. Consult an expert.
Visit a third-party podcast relevant to your niche and share your knowledge.
The Product Hunt Launch is somewhat of a staple for indie makers. It requires a lot of prep and an intense 24h effort. The goal? Get as many upvotes on your product as possible. Tip: Dive in the comments and respond to everyone. Prime your communities before the launch; so they can help boost you. Find a known Hunter to hunt your product.
Start publishing a regular blog or newsletter; writing original content; f.i. about what you are learning on your journey. Optimise for reader value.
Long form content that performs well in one medium; can be reused in another. SlideShare or a simple PDF are often overlooked.
The paid version of LinkedIn Sales Navigator is a treat for finding prospects. It is a super strong search / filter / targeting tool. Use it to build up your lead lists; but take your outreach to other channels
Tools like Phantombuster make LinkedIn a playground for finding and targeting prospects. However; the market is somewhat saturated with wannabe growth hackers spam-automating messages to potential prospects. Scrape the leads automatically. Personalise the message manually.
Attempt to become the top ranking search result on Google for relevant search terms used by your audience; by optimising your site for the keywords; or paying. SEO alone warrants a deepdive of its own.
Share content created by your audience; in any format. If it fits your brand; you can even use actual users as ‘models’ for your product / service
Network with individual influencers or potential customers through direct messaging on social platforms; offering value upfront and building a relationship. Don’t try to close on the first contact.
If you have captured your customer’s phone number (and their consent); you can now market to them directly through SMS; or other DM channels. Focus on natural language; and stay true to the ‘texting’ platform: Short & sweet wins.
Pay to be featured in someone else’s newsletter and getting exposure to their audience.
TikTok is very sensitive to trends s.a. challenges; dances; songs; and formats. Keep an eye out for these trends and leverage them to your advantage.
Use video platforms s.a. YouTube to distribute demo’s; tutorials; and onboarding videos for your product. Webflow is legendary for their tutorials.
Visit audio-streams on Twitter as a guest; that are related to your niche and your audience’s journey.
(Re)publish long-form content in the form of a Twitter thread; ending in a call to action. In it; Shout out people who helped or inspired you.
Megaposts that guide a reader through a problem or towards a certain goal are hugely powerful for platforms like Reddit and IndieHackers. Tip: Sort posts on ‘Top’ and ‘This Year’ to find inspiration.
Similar to previous; except you add your value in response to questions posted by other members.
Design images that simplify concepts related to your niche; similar to Jack Butcher and Visualize Value; or Harry Dry’s Marketing Examples