Access
Sell access to a community; product; service; or asset.
Add-on
Sell a product or service at a low base price; but use high-margin add-ons to drive profits.
Advertising
Sell advertising space on an owned channel s.a. a podcast or newsletter.
Affiliation
Activate third parties (often customers) as resellers in exchange for a small fee.
Aikido
Using a competitor’s strength against them; by doing the exact opposite successfully.
Assetization
Translate your specific knowledge and skills into assets that you can sell indefinitely (vs deliver them as a service).
Auction
Pricing strategy placed on bidding; where the highest bidder gets to purchase the product.
Barter
Exchange products and services with other entrepreneurs instead of cash.
Bottom-of-the-Pyramid
Position your solution towards bettering the life of the 1 billion poorest people on the planet.
Broker
Act as the middleman connecting supply and demand-sides together.
Build-to-Order
Build a semi-tailored solution of a product; only after the purchase order has come in.
Bundling
Bundle different complimentary products together for a discounted price.
Co-Creation
Facilitate sessions with your audience in which you actively ideate and develop a solution together.
Consultancy
Offer your specific knowledge as a service to third parties.
Cross-Selling
Offer complimentary or additional products to maximise ‘basket value’ per acquired customer.
Crowd Funding
Leverage the capital of your audience to finance your business.
Crowd Sourcing
Leverage the power of your audience to produce specific knowledge / skills; or content for you.
Curation
Instead of creating original products; services; or content; collect high quality products; services; and content under one roof as a resource for your customer.
Customer Loyalty
Use gamification and experience to keep the customer around longer.
Customer Profiling
Collecting customer data both actively and passively to understand them better and make better offerings.
Demand-based Pricing
Demand-based Pricing
Pricing and availability are determined based on customer demand
Digitization
Transforming existing products / services into a digital counterpart.
Direct to Consumer
See where you can cut out the middleman and sell your product directly to the end-consumer.
Discount
Pricing strategy to make the offer more attractive to the customer
eCommerce
Selling products exclusively through digital channels.
Experience Selling
Selling emotional value and the experience; rather than just the functional aspects of the product or service.
Flat Fee
Customers pay a one-time fixed rate; and then can use infinitely.
Fractional Ownership
Customers only purchase a part of an asset; vs in its entirety; together with others. They therefore pay less than they would have.
Franchising
License the right to use your brand and business model in exchange for a margin of revenue.
Freemium
A basic version of the product or service is free of charge; while a premium version is made available against additional payment.
Hotel California
Attract customers with a must-have product to cross-sell unrelated high margin items.
Ingredient Branding
Positioning a product based on a component that cannot be bought stand-alone. GPT-3 is another example.
Integrator
The opposite of the Layer player. The integrator tries to provide solutions for the entire customer journey end-to-end; thereby owning it.
Inverted Razor & Blade
Appeal to the customer’s investment mindset; paying a lot up front; but saving in the long term on the consumable.
Layer Player
Own a single; smaller step in a larger customer journey.
Leverage (Customer) Data
Invest in (customer) data collection as your primary asset; from which multiple new business models can be developed.
Licensing
License a piece of intellectual property to third parties.
Local
Target a geographically hyperlocal audience and / or source products and services locally.
Lock-In
Create product ecosystems that complement each other in a way that makes it hard for the user to switch to another solution.
Long Tail
Selling a large range of products – some at a loss; some at a profit; with the aim of net averaging a higher profit.
Luxury
Position to appeal to customers who are willing to pay a 100 - 500% premium for the ultimate luxury.
Mass Customisation
Customers can customise their product within certain limits to maximise experience on the one hand and efficiency on the other.
Network Effect
Create a product of which the value becomes higher as more people use it
No Frills
Offering is trimmed down to the bare minimum; with the goal to make it cheaper than the competition.
On Demand
The product or service is delivered at the user’s schedule.
One-Stop-Shop
One dedicated point of sale for all product- / service-types within a certain vertical.
Open Business Model
Openly share all your company’s financial data in public.
Open Source
Products / Services are developed by a public community; where all documents; data; and builds are openly accessible.
Orchestrator
Focus on your specific knowledge and outsource the rest to third parties to deliver a complete service or product.
Partnership
Strategic alliance with another product / service provider or creator to deliver more value.
Pay What You Want
Customers pay based on their perceived value of the product or service delivered.
Pay-Per-Use
Users pay per unit time; use; or other increment.
Peer-to-Peer
Facilitate transactions between private individuals.
Premium
Position for customers willing to pay 20-50% extra for better service; sustainability; etc.
Razor & Blade Model
Sell the base product at a loss; but the consumables at a higher margin.
Renting / Leasing
Paying only for the temporary use of the product. The rental period is (often) fixed.
Retailer
Reselling of goods by a third party from an owned Point of Sale
Revenue Sharing
Multiple parties working together; delivering different parts of the value; and sharing the revenue.
Robin Hood
Pricing your product differently for different income classes / backgrounds.
Self-Service
Part of the value to the customer is delivered by the customer.
Selling Sawdust
Sell your learnings from delivering a service in practice as a product.
Service-as-a-Product
Sell a service or combination of services for a fixed price as if it were a product.
Shop-in-Shop
Open an independent shop in an established retail space.
Social Business Model
Spend at least part of your core business activities for social causes.
Software-as-a-Service
Deliver a continuously updated piece of software for a fixed recurring fee.
Specialisation
Sell expert in a single skill; or narrow skillset; that is scarce.
Subscription
Deliver products or services on a fixed basis; for a recurring fee.
Supermarket
Longtail formula where you sell a wide range of products from a single Point of Sale.
The Guarantee
Main proposition is ‘peace of mind’ because the solution always works.
The Guild (Collective)
A collective of individual founders / entrepreneurs; that join forces to deliver added value; and leverage the power of organisation.
Two-sided-Marketplace
Serve as a platform connecting supply and demand.
Upsell
Once the customer is ‘in the door’ try to sell them additional products to maximise purchase value.
User Co-creation
Create products in collaboration with your customer.
Value-based Pricing
Pricing a product or service based on the value it delivers; rather than it’s ‘rational’ worth.
Virtual Economy
A virtual economy selling virtual goods paid with points or tokens; sometimes purchasable with real currency. Often found in Games.
White Label
Sell a brand-less product to multiple resellers; who can brand it as their own.