Pricing and availability are determined based on customer demand
Own a single; smaller step in a larger customer journey.
Customers only purchase a part of an asset; vs in its entirety; together with others. They therefore pay less than they would have.
Positioning a product based on a component that cannot be bought stand-alone. GPT-3 is another example.
Position to appeal to customers who are willing to pay a 100 - 500% premium for the ultimate luxury.
Selling emotional value and the experience; rather than just the functional aspects of the product or service.
Leverage the power of your audience to produce specific knowledge / skills; or content for you.
Exchange products and services with other entrepreneurs instead of cash.
See where you can cut out the middleman and sell your product directly to the end-consumer.
Using a competitor’s strength against them; by doing the exact opposite successfully.
Deliver products or services on a fixed basis; for a recurring fee.
Sell access to a community; product; service; or asset.
Build a semi-tailored solution of a product; only after the purchase order has come in.
Sell a brand-less product to multiple resellers; who can brand it as their own.
Once the customer is ‘in the door’ try to sell them additional products to maximise purchase value.
Target a geographically hyperlocal audience and / or source products and services locally.
Openly share all your company’s financial data in public.
Collecting customer data both actively and passively to understand them better and make better offerings.
A basic version of the product or service is free of charge; while a premium version is made available against additional payment.
Bundle different complimentary products together for a discounted price.
Reselling of goods by a third party from an owned Point of Sale
Selling a large range of products – some at a loss; some at a profit; with the aim of net averaging a higher profit.
Position your solution towards bettering the life of the 1 billion poorest people on the planet.
Customers pay based on their perceived value of the product or service delivered.
Appeal to the customer’s investment mindset; paying a lot up front; but saving in the long term on the consumable.
The product or service is delivered at the user’s schedule.
Part of the value to the customer is delivered by the customer.
Customers can customise their product within certain limits to maximise experience on the one hand and efficiency on the other.
A virtual economy selling virtual goods paid with points or tokens; sometimes purchasable with real currency. Often found in Games.
A collective of individual founders / entrepreneurs; that join forces to deliver added value; and leverage the power of organisation.
License a piece of intellectual property to third parties.
Leverage the capital of your audience to finance your business.
Position for customers willing to pay 20-50% extra for better service; sustainability; etc.
Facilitate transactions between private individuals.
One dedicated point of sale for all product- / service-types within a certain vertical.
Deliver a continuously updated piece of software for a fixed recurring fee.
Create a product of which the value becomes higher as more people use it
Pricing a product or service based on the value it delivers; rather than it’s ‘rational’ worth.
Sell the base product at a loss; but the consumables at a higher margin.
Longtail formula where you sell a wide range of products from a single Point of Sale.
Strategic alliance with another product / service provider or creator to deliver more value.
Sell expert in a single skill; or narrow skillset; that is scarce.
Offer complimentary or additional products to maximise ‘basket value’ per acquired customer.
Sell advertising space on an owned channel s.a. a podcast or newsletter.
Use gamification and experience to keep the customer around longer.
Translate your specific knowledge and skills into assets that you can sell indefinitely (vs deliver them as a service).
Users pay per unit time; use; or other increment.
Spend at least part of your core business activities for social causes.
License the right to use your brand and business model in exchange for a margin of revenue.
Pricing strategy placed on bidding; where the highest bidder gets to purchase the product.
Serve as a platform connecting supply and demand.
Selling products exclusively through digital channels.
Focus on your specific knowledge and outsource the rest to third parties to deliver a complete service or product.
Instead of creating original products; services; or content; collect high quality products; services; and content under one roof as a resource for your customer.
Create products in collaboration with your customer.
Facilitate sessions with your audience in which you actively ideate and develop a solution together.
Act as the middleman connecting supply and demand-sides together.
Customers pay a one-time fixed rate; and then can use infinitely.
Sell a product or service at a low base price; but use high-margin add-ons to drive profits.
Multiple parties working together; delivering different parts of the value; and sharing the revenue.
Products / Services are developed by a public community; where all documents; data; and builds are openly accessible.
Main proposition is ‘peace of mind’ because the solution always works.
Create product ecosystems that complement each other in a way that makes it hard for the user to switch to another solution.
The opposite of the Layer player. The integrator tries to provide solutions for the entire customer journey end-to-end; thereby owning it.
Offer your specific knowledge as a service to third parties.
Pricing your product differently for different income classes / backgrounds.
Offering is trimmed down to the bare minimum; with the goal to make it cheaper than the competition.
Transforming existing products / services into a digital counterpart.
Pricing strategy to make the offer more attractive to the customer
Paying only for the temporary use of the product. The rental period is (often) fixed.
Open an independent shop in an established retail space.
Sell a service or combination of services for a fixed price as if it were a product.
Activate third parties (often customers) as resellers in exchange for a small fee.
Invest in (customer) data collection as your primary asset; from which multiple new business models can be developed.
Sell your learnings from delivering a service in practice as a product.
Attract customers with a must-have product to cross-sell unrelated high margin items.