$1.20 Strategy
Free
Leave your $0.02 on 60 posts by influencers and potential customers in your niche every week. Don’t be too much of a know-it-all. Add value. Be helpful.
15 mins of your time
Free
Hop on a 15 min call with a true fan to help them solve whatever problem they have. This will build major social capital; and will come back to you 10-fold. Never disappoints.
Account Takeover
Free
Let an influencer; a customer; or a team member take over your account for a day; or do the same for them; to cross-pollinate audiences.
Ad Retargeting
Paid
Use a FB pixel or Google Adwords / Analytics to retarget customers that have visited your site or searched for your keywords related to your product. People need to see your product a minimum of 7 times (on avg.) before they buy.
Algorithm Hacking
Free
There is no actual hacking of most channel algorithms; but many will temporarily boost new features; s.a. Instagram Reels; in the period right after their release. Stay on top of algorithm changes and make use of this tactic!
AMA Session
Free
Talk about a topic you have specific knowledge in; related to your niche; in a ‘Ask-Me-Anything’ session. Many communities host these; and are looking for interesting speakers. Help them out by volunteering!
Behind the Scenes
Free
Give your audience a peek behind the curtains to build your brand and authenticity.
Boosted Post
Paid
Boost posts that are performing well organically; by putting some money behind them to attract more users
Build in Public
Free
Publicly share your ideas; learnings; creations and other developments on your journey.
Chatbot
Both
Engage your audience through a channel that is very personal and natural to them: Text / Chat. You can program a chatbot to help visitors navigate your content or website.
Competitor Comparison
Both
Invite influencers in your niche to test your product and pit it against the competition in f.i. a YouTube video.
Connect with your Tribe
Both
Paid hyperniche communities are popping up left and right. Chances are; your true fans are already gathering in one of them. Join them and start adding value wherever you can. Build up your social and belief capital; and sometimes ask something back in return.
Email Course
Free
Create a 3-5 part e-mail course that helps your audience progress their journey; ending the final e-mail in a call-to-action; teasing ‘more’ and ‘better’.
Form a Tribe
Free
Gather your true fans in a Slack-group or Discord-channel and help them on their journey. In turn they will recommend you to their peers; who will most likely resemble them.
Guest-host blogposts
Both
Same as the above; but in reverse. Host a third party writer on your blog or newsletter. They will share the content with their audience; mentioning you; giving you exposure.
Guest-write blogposts
Free
Guest write blogposts as a free alternative to sponsoring a newsletter; where you provide the value in terms of free content; and reap the benefits from the exposure it brings.
Hashtag Hacking
Free
Swipe posts from similar accounts to yours; or use a tool like Later.com; to find hashtags related to your niche. Always make use of all 30 hashtags you get access to.
Host a Podcast
Free
Start publishing a regular podcast about your niche; inviting influencers and other interesting guests; thereby 1) creating original pillar content 2) networking with interesting people; and 3) learning new things.
Host a Twitter Space
Free
Host audio-streams on Twitter and talk about your niche; your audience’s journey; and how to overcome the obstacles on it.
Influencer Marketing
Both
Especially useful on TikTok and Instagram; influencer marketing leverages accounts with a large following (influencers) to promote your product.
Keyword Hacking
Paid
Hijack your competitor’s search traffic by paying Google / App Stores / Marketplaces to rank higher for their own name.
Leverage SubRedditStats
Free
SubRedditStats.com is a platform that tracks activity and growth of SubReddits. Use its data to pick a rapidly growing SubReddit in your niche to start making a name for yourself!
List your Product
Both
Find niche-specific marketplaces to list and sell your products on; such as Notioneverything.com
Look-a-like Audiences
Both
Either manually; or through algorithms such as the Facebook Ad Manager’s; target customers similar to your existing ones; or similar to your competitors customers; to increase your understanding of the audience and improve your go-to-market
Newsletter
Free
Create a newsletter sharing both third party and original content with your audience; to build your capitals.
Package Deal
Paid
Offer a discount for buying multiple products together in a bundle; increasing the ‘average order value’ of your customer.
Paid Ads
Paid
Run a paid ad campaign; targeted at your audience. Grab their attention by talking about their pain; reel them in with the solution. Tip: Give the FB algorithm time to optimise the ad. Facebook Ads sound simpler than they are. Consult an expert.
Podcast Guest Visit
Both
Visit a third-party podcast relevant to your niche and share your knowledge.
Product Hunt Launch
Free
The Product Hunt Launch is somewhat of a staple for indie makers. It requires a lot of prep and an intense 24h effort. The goal? Get as many upvotes on your product as possible. Tip: Dive in the comments and respond to everyone. Prime your communities before the launch; so they can help boost you. Find a known Hunter to hunt your product.
Publish a blog or newsletter
Free
Start publishing a regular blog or newsletter; writing original content; f.i. about what you are learning on your journey. Optimise for reader value.
Repurpose content
Free
Long form content that performs well in one medium; can be reused in another. SlideShare or a simple PDF are often overlooked.
Sales Navigator
Paid
The paid version of LinkedIn Sales Navigator is a treat for finding prospects. It is a super strong search / filter / targeting tool. Use it to build up your lead lists; but take your outreach to other channels
Scrape & Automate
Paid
Tools like Phantombuster make LinkedIn a playground for finding and targeting prospects. However; the market is somewhat saturated with wannabe growth hackers spam-automating messages to potential prospects. Scrape the leads automatically. Personalise the message manually.
Search Engine Optimisation & Marketing
Both
Attempt to become the top ranking search result on Google for relevant search terms used by your audience; by optimising your site for the keywords; or paying. SEO alone warrants a deepdive of its own.
Share User Generated Content
Free
Share content created by your audience; in any format. If it fits your brand; you can even use actual users as ‘models’ for your product / service
Slide in DMs
Free
Network with individual influencers or potential customers through direct messaging on social platforms; offering value upfront and building a relationship. Don’t try to close on the first contact.
SMS marketing
Free
If you have captured your customer’s phone number (and their consent); you can now market to them directly through SMS; or other DM channels. Focus on natural language; and stay true to the ‘texting’ platform: Short & sweet wins.
Sponsor a newsletter
Paid
Pay to be featured in someone else’s newsletter and getting exposure to their audience.
Trend-hiking
Free
TikTok is very sensitive to trends s.a. challenges; dances; songs; and formats. Keep an eye out for these trends and leverage them to your advantage.
Tutorials & Onboarding Videos
Free
Use video platforms s.a. YouTube to distribute demo’s; tutorials; and onboarding videos for your product. Webflow is legendary for their tutorials.
Twitter Space Guest Visit
Both
Visit audio-streams on Twitter as a guest; that are related to your niche and your audience’s journey.
Twitter Threads
Free
(Re)publish long-form content in the form of a Twitter thread; ending in a call to action. In it; Shout out people who helped or inspired you.
Value Post
Free
Megaposts that guide a reader through a problem or towards a certain goal are hugely powerful for platforms like Reddit and IndieHackers. Tip: Sort posts on ‘Top’ and ‘This Year’ to find inspiration.
Value Reply
Free
Similar to previous; except you add your value in response to questions posted by other members.
Visualise Value
Free
Design images that simplify concepts related to your niche; similar to Jack Butcher and Visualize Value; or Harry Dry’s Marketing Examples
$1.20 Strategy
Hourly
Free
15 mins of your time
DailyWeekly
Free
Account Takeover
Monthly
Free
Ad Retargeting
DailyWeeklyBi-weeklyMonthly
Paid
Algorithm Hacking
Monthly
Free
AMA Session
Bi-weeklyMonthly
Free
Behind the Scenes
Free
Boosted Post
Weekly
Paid
Build in Public
Hourly
Free
Chatbot
HourlyDaily
Both
Competitor Comparison
Quarterly
Both
Connect with your Tribe
DailyWeekly
Both
Email Course
QuarterlyAnnually
Free
Form a Tribe
QuarterlyAnnually
Free
Guest-host blogposts
Bi-weeklyMonthly
Both
Guest-write blogposts
Bi-weeklyMonthly
Free
Hashtag Hacking
Daily
Free
Host a Podcast
WeeklyBi-weeklyMonthly
Free
Host a Twitter Space
DailyWeeklyBi-weekly
Free
Influencer Marketing
Bi-weekly
Both
Keyword Hacking
Bi-weeklyMonthlyQuarterly
Paid
Leverage SubRedditStats
Quarterly
Free
List your Product
QuarterlyAnnually
Both
Look-a-like Audiences
MonthlyQuarterly
Both
Newsletter
WeeklyBi-weeklyMonthly
Free
Package Deal
MonthlyQuarterly
Paid
Paid Ads
DailyWeeklyBi-weeklyMonthly
Paid
Podcast Guest Visit
WeeklyBi-weeklyMonthly
Both
Product Hunt Launch
QuarterlyAnnually
Free
Publish a blog or newsletter
WeeklyBi-weekly
Free
Repurpose content
Bi-weeklyMonthlyQuarterly
Free
Sales Navigator
MonthlyQuarterly
Paid
Scrape & Automate
MonthlyQuarterly
Paid
Search Engine Optimisation & Marketing
MonthlyQuarterlyAnnually
Both
Share User Generated Content
Daily
Free
Slide in DMs
HourlyDaily
Free
SMS marketing
Bi-weeklyWeekly
Free
Sponsor a newsletter
WeeklyBi-weeklyMonthly
Paid
Trend-hiking
WeeklyBi-weekly
Free
Tutorials & Onboarding Videos
WeeklyBi-weeklyMonthly
Free
Twitter Space Guest Visit
DailyWeeklyBi-weekly
Both
Twitter Threads
DailyWeeklyBi-weekly
Free
Value Post
MonthlyQuarterly
Free
Value Reply
DailyWeekly
Free
Visualise Value
DailyWeekly
Free