Name | Channels | Description | Frequency | Media | Paid? | ★ Fav |
---|---|---|---|---|---|---|
$1.20 Strategy | Twitter;Facebook;Instagram;TikTok;Snapchat;YouTube;Reddit;Paid Communities;Free Communities;Fb Groups;LinkedIn;Quora;Virtual Meetups;Physical Meetups | Leave your $0.02 on 60 posts by influencers and potential customers in your niche every week. Don’t be too much of a know-it-all. Add value. Be helpful. | Hourly | Text;Audio;Video | Free | |
15 mins of your time | Video Call | Hop on a 15 min call with a true fan to help them solve whatever problem they have. This will build major social capital; and will come back to you 10-fold. Never disappoints. | DailyWeekly | Video;Audio | Free | |
Account Takeover | Instagram;Snapchat;TikTok | Let an influencer; a customer; or a team member take over your account for a day; or do the same for them; to cross-pollinate audiences. | Monthly | Video | Free | |
Ad Retargeting | Facebook;Instagram;Twitter;TikTok;Snapchat;YouTube;Reddit;LinkedIn;Quora;Google;eCommerce | Use a FB pixel or Google Adwords / Analytics to retarget customers that have visited your site or searched for your keywords related to your product. People need to see your product a minimum of 7 times (on avg.) before they buy. | DailyWeeklyBi-weeklyMonthly | Text;Slides;Video;Image | Paid | |
Algorithm Hacking | Instagram;LinkedIn;TikTok;Snapchat;YouTube;Twitter;Facebook;Quora | There is no actual hacking of most channel algorithms; but many will temporarily boost new features; s.a. Instagram Reels; in the period right after their release. Stay on top of algorithm changes and make use of this tactic! | Monthly | Image;Audio;Video;Slides;Text | Free | |
AMA Session | Paid Communities;Free Communities;YouTube;Streaming Services;Reddit;Podcast platforms;Virtual Meetups;Physical Meetups;Instagram | Talk about a topic you have specific knowledge in; related to your niche; in a ‘Ask-Me-Anything’ session. Many communities host these; and are looking for interesting speakers. Help them out by volunteering! | Bi-weeklyMonthly | Audio;Video;Text | Free | |
Behind the Scenes | Instagram;Twitter;Snapchat;Facebook | Give your audience a peek behind the curtains to build your brand and authenticity. | Free | |||
Boosted Post | Instagram;Twitter;Facebook;LinkedIn;Quora;Medium | Boost posts that are performing well organically; by putting some money behind them to attract more users | Weekly | Image;Video;Text | Paid | |
Build in Public | Twitter;Facebook;Instagram;TikTok;Snapchat;YouTube;Reddit;Paid Communities;Free Communities;Email;Fb Groups;Slack / Discord;LinkedIn;Quora;Blog;Medium;Podcast platforms;Video Call;Physical Meetups;Virtual Meetups;SlideShare;Streaming Services | Publicly share your ideas; learnings; creations and other developments on your journey. | Hourly | Image;Audio;Video;Slides;Text | Free | |
Chatbot | Chat;Text Message;Facebook;Social Media DMs | Engage your audience through a channel that is very personal and natural to them: Text / Chat. You can program a chatbot to help visitors navigate your content or website. | HourlyDaily | Text;Image | Both | |
Competitor Comparison | YouTube;TikTok;Instagram;Facebook;Streaming Services | Invite influencers in your niche to test your product and pit it against the competition in f.i. a YouTube video. | Quarterly | Video | Both | |
Connect with your Tribe | Paid Communities;Free Communities | Paid hyperniche communities are popping up left and right. Chances are; your true fans are already gathering in one of them. Join them and start adding value wherever you can. Build up your social and belief capital; and sometimes ask something back in return. | DailyWeekly | Text;Image;Video;Audio;Slides | Both | |
Email Course | Create a 3-5 part e-mail course that helps your audience progress their journey; ending the final e-mail in a call-to-action; teasing ‘more’ and ‘better’. | QuarterlyAnnually | Text;Image;Slides;Video;Audio | Free | ||
Form a Tribe | Slack / Discord | Gather your true fans in a Slack-group or Discord-channel and help them on their journey. In turn they will recommend you to their peers; who will most likely resemble them. | QuarterlyAnnually | Text;Image | Free | |
Guest-host blogposts | Email;Medium;Blog;Free Communities;Quora;LinkedIn;Facebook | Same as the above; but in reverse. Host a third party writer on your blog or newsletter. They will share the content with their audience; mentioning you; giving you exposure. | Bi-weeklyMonthly | Text;Image | Both | |
Guest-write blogposts | Email;Medium;Blog;Free Communities;Quora;LinkedIn;Facebook | Guest write blogposts as a free alternative to sponsoring a newsletter; where you provide the value in terms of free content; and reap the benefits from the exposure it brings. | Bi-weeklyMonthly | Text;Image | Free | |
Hashtag Hacking | Swipe posts from similar accounts to yours; or use a tool like Later.com; to find hashtags related to your niche. Always make use of all 30 hashtags you get access to. | Daily | Text | Free | ||
Host a Podcast | Podcast platforms;YouTube;Streaming Services | Start publishing a regular podcast about your niche; inviting influencers and other interesting guests; thereby 1) creating original pillar content 2) networking with interesting people; and 3) learning new things. | WeeklyBi-weeklyMonthly | Audio;Video | Free | |
Host a Twitter Space | Host audio-streams on Twitter and talk about your niche; your audience’s journey; and how to overcome the obstacles on it. | DailyWeeklyBi-weekly | Audio | Free | ||
Influencer Marketing | TikTok;Instagram;Snapchat;YouTube;LinkedIn;Blog;Podcast platforms;Virtual Meetups;Physical Meetups;Streaming Services;Twitter;Facebook | Especially useful on TikTok and Instagram; influencer marketing leverages accounts with a large following (influencers) to promote your product. | Bi-weekly | Image;Audio;Video;Text | Both | |
Keyword Hacking | Google;App Store;Marketplaces | Hijack your competitor’s search traffic by paying Google / App Stores / Marketplaces to rank higher for their own name. | Bi-weeklyMonthlyQuarterly | Text | Paid | |
Leverage SubRedditStats | SubRedditStats.com is a platform that tracks activity and growth of SubReddits. Use its data to pick a rapidly growing SubReddit in your niche to start making a name for yourself! | Quarterly | Text;Slides;Image | Free | ||
List your Product | Marketplaces | Find niche-specific marketplaces to list and sell your products on; such as Notioneverything.com | QuarterlyAnnually | Text;Image;Video;Slides | Both | |
Look-a-like Audiences | Facebook;Twitter;Instagram;TikTok;YouTube;Fb Groups;LinkedIn;Medium;Virtual Meetups;Physical Meetups | Either manually; or through algorithms such as the Facebook Ad Manager’s; target customers similar to your existing ones; or similar to your competitors customers; to increase your understanding of the audience and improve your go-to-market | MonthlyQuarterly | Text;Image | Both | |
Newsletter | Email;Twitter | Create a newsletter sharing both third party and original content with your audience; to build your capitals. | WeeklyBi-weeklyMonthly | Text;Image | Free | |
Package Deal | eCommerce | Offer a discount for buying multiple products together in a bundle; increasing the ‘average order value’ of your customer. | MonthlyQuarterly | Text | Paid | |
Paid Ads | Facebook;Instagram;Twitter;Reddit;YouTube;Marketplaces;Quora;Google;TikTok;Snapchat | Run a paid ad campaign; targeted at your audience. Grab their attention by talking about their pain; reel them in with the solution. Tip: Give the FB algorithm time to optimise the ad. Facebook Ads sound simpler than they are. Consult an expert. | DailyWeeklyBi-weeklyMonthly | Image;Video;Slides;Text | Paid | |
Podcast Guest Visit | Podcast platforms;Streaming Services;YouTube | Visit a third-party podcast relevant to your niche and share your knowledge. | WeeklyBi-weeklyMonthly | Audio;Video | Both | |
Product Hunt Launch | Marketplaces | The Product Hunt Launch is somewhat of a staple for indie makers. It requires a lot of prep and an intense 24h effort. The goal? Get as many upvotes on your product as possible. Tip: Dive in the comments and respond to everyone. Prime your communities before the launch; so they can help boost you. Find a known Hunter to hunt your product. | QuarterlyAnnually | Text;Video;Image;Slides | Free | |
Publish a blog or newsletter | Twitter;Email;Blog;Medium;Facebook;LinkedIn | Start publishing a regular blog or newsletter; writing original content; f.i. about what you are learning on your journey. Optimise for reader value. | WeeklyBi-weekly | Text;Image | Free | |
Repurpose content | SlideShare | Long form content that performs well in one medium; can be reused in another. SlideShare or a simple PDF are often overlooked. | Bi-weeklyMonthlyQuarterly | Slides | Free | |
Sales Navigator | The paid version of LinkedIn Sales Navigator is a treat for finding prospects. It is a super strong search / filter / targeting tool. Use it to build up your lead lists; but take your outreach to other channels | MonthlyQuarterly | Text;Audio;Video;Image;Slides | Paid | ||
Scrape & Automate | Tools like Phantombuster make LinkedIn a playground for finding and targeting prospects. However; the market is somewhat saturated with wannabe growth hackers spam-automating messages to potential prospects. Scrape the leads automatically. Personalise the message manually. | MonthlyQuarterly | Text;Audio;Video;Image;Slides | Paid | ||
Search Engine Optimisation & Marketing | Attempt to become the top ranking search result on Google for relevant search terms used by your audience; by optimising your site for the keywords; or paying. SEO alone warrants a deepdive of its own. | MonthlyQuarterlyAnnually | Text;Video;Image | Both | ||
Share User Generated Content | Instagram;Twitter;Email;LinkedIn | Share content created by your audience; in any format. If it fits your brand; you can even use actual users as ‘models’ for your product / service | Daily | Image;Video;Text | Free | |
Slide in DMs | Social Media DMs | Network with individual influencers or potential customers through direct messaging on social platforms; offering value upfront and building a relationship. Don’t try to close on the first contact. | HourlyDaily | Text;Audio;Video | Free | |
SMS marketing | Text Message;Facebook;Social Media DMs;Chat | If you have captured your customer’s phone number (and their consent); you can now market to them directly through SMS; or other DM channels. Focus on natural language; and stay true to the ‘texting’ platform: Short & sweet wins. | Bi-weeklyWeekly | Text;Audio;Image | Free | |
Sponsor a newsletter | Email;Medium;Blog;Free Communities | Pay to be featured in someone else’s newsletter and getting exposure to their audience. | WeeklyBi-weeklyMonthly | Text;Image | Paid | |
Trend-hiking | TikTok;Instagram;Snapchat;Twitter | TikTok is very sensitive to trends s.a. challenges; dances; songs; and formats. Keep an eye out for these trends and leverage them to your advantage. | WeeklyBi-weekly | Video;Audio;Image;Text | Free | |
Tutorials & Onboarding Videos | YouTube;Facebook;Instagram;Twitter | Use video platforms s.a. YouTube to distribute demo’s; tutorials; and onboarding videos for your product. Webflow is legendary for their tutorials. | WeeklyBi-weeklyMonthly | Video;Slides | Free | |
Twitter Space Guest Visit | Visit audio-streams on Twitter as a guest; that are related to your niche and your audience’s journey. | DailyWeeklyBi-weekly | Audio | Both | ||
Twitter Threads | (Re)publish long-form content in the form of a Twitter thread; ending in a call to action. In it; Shout out people who helped or inspired you. | DailyWeeklyBi-weekly | Text;Image | Free | ||
Value Post | Reddit;Free Communities;Fb Groups;Quora;Medium | Megaposts that guide a reader through a problem or towards a certain goal are hugely powerful for platforms like Reddit and IndieHackers. Tip: Sort posts on ‘Top’ and ‘This Year’ to find inspiration. | MonthlyQuarterly | Text;Slides;Image | Free | |
Value Reply | Reddit;Free Communities;Fb Groups;Quora;Medium;Paid Communities;Slack / Discord;Social Media DMs | Similar to previous; except you add your value in response to questions posted by other members. | DailyWeekly | Text | Free | |
Visualise Value | Twitter;Facebook;Instagram;SlideShare | Design images that simplify concepts related to your niche; similar to Jack Butcher and Visualize Value; or Harry Dry’s Marketing Examples | DailyWeekly | Image | Free |