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Go-To-Market (1)

NameChannelsDescriptionFrequencyMediaPaid?★ Fav
$1.20 Strategy
Twitter;Facebook;Instagram;TikTok;Snapchat;YouTube;Reddit;Paid Communities;Free Communities;Fb Groups;LinkedIn;Quora;Virtual Meetups;Physical Meetups
Leave your $0.02 on 60 posts by influencers and potential customers in your niche every week. Don’t be too much of a know-it-all. Add value. Be helpful.
Hourly
Text;Audio;Video
Free
15 mins of your time
Video Call
Hop on a 15 min call with a true fan to help them solve whatever problem they have. This will build major social capital; and will come back to you 10-fold. Never disappoints.
DailyWeekly
Video;Audio
Free
Account Takeover
Instagram;Snapchat;TikTok
Let an influencer; a customer; or a team member take over your account for a day; or do the same for them; to cross-pollinate audiences.
Monthly
Video
Free
Ad Retargeting
Facebook;Instagram;Twitter;TikTok;Snapchat;YouTube;Reddit;LinkedIn;Quora;Google;eCommerce
Use a FB pixel or Google Adwords / Analytics to retarget customers that have visited your site or searched for your keywords related to your product. People need to see your product a minimum of 7 times (on avg.) before they buy.
DailyWeeklyBi-weeklyMonthly
Text;Slides;Video;Image
Paid
Algorithm Hacking
Instagram;LinkedIn;TikTok;Snapchat;YouTube;Twitter;Facebook;Quora
There is no actual hacking of most channel algorithms; but many will temporarily boost new features; s.a. Instagram Reels; in the period right after their release. Stay on top of algorithm changes and make use of this tactic!
Monthly
Image;Audio;Video;Slides;Text
Free
AMA Session
Paid Communities;Free Communities;YouTube;Streaming Services;Reddit;Podcast platforms;Virtual Meetups;Physical Meetups;Instagram
Talk about a topic you have specific knowledge in; related to your niche; in a ‘Ask-Me-Anything’ session. Many communities host these; and are looking for interesting speakers. Help them out by volunteering!
Bi-weeklyMonthly
Audio;Video;Text
Free
Behind the Scenes
Instagram;Twitter;Snapchat;Facebook
Give your audience a peek behind the curtains to build your brand and authenticity.
Free
Boosted Post
Instagram;Twitter;Facebook;LinkedIn;Quora;Medium
Boost posts that are performing well organically; by putting some money behind them to attract more users
Weekly
Image;Video;Text
Paid
Build in Public
Twitter;Facebook;Instagram;TikTok;Snapchat;YouTube;Reddit;Paid Communities;Free Communities;Email;Fb Groups;Slack / Discord;LinkedIn;Quora;Blog;Medium;Podcast platforms;Video Call;Physical Meetups;Virtual Meetups;SlideShare;Streaming Services
Publicly share your ideas; learnings; creations and other developments on your journey.
Hourly
Image;Audio;Video;Slides;Text
Free
Chatbot
Chat;Text Message;Facebook;Social Media DMs
Engage your audience through a channel that is very personal and natural to them: Text / Chat. You can program a chatbot to help visitors navigate your content or website.
HourlyDaily
Text;Image
Both
Competitor Comparison
YouTube;TikTok;Instagram;Facebook;Streaming Services
Invite influencers in your niche to test your product and pit it against the competition in f.i. a YouTube video.
Quarterly
Video
Both
Connect with your Tribe
Paid Communities;Free Communities
Paid hyperniche communities are popping up left and right. Chances are; your true fans are already gathering in one of them. Join them and start adding value wherever you can. Build up your social and belief capital; and sometimes ask something back in return.
DailyWeekly
Text;Image;Video;Audio;Slides
Both
Email Course
Email
Create a 3-5 part e-mail course that helps your audience progress their journey; ending the final e-mail in a call-to-action; teasing ‘more’ and ‘better’.
QuarterlyAnnually
Text;Image;Slides;Video;Audio
Free
Form a Tribe
Slack / Discord
Gather your true fans in a Slack-group or Discord-channel and help them on their journey. In turn they will recommend you to their peers; who will most likely resemble them.
QuarterlyAnnually
Text;Image
Free
Guest-host blogposts
Email;Medium;Blog;Free Communities;Quora;LinkedIn;Facebook
Same as the above; but in reverse. Host a third party writer on your blog or newsletter. They will share the content with their audience; mentioning you; giving you exposure.
Bi-weeklyMonthly
Text;Image
Both
Guest-write blogposts
Email;Medium;Blog;Free Communities;Quora;LinkedIn;Facebook
Guest write blogposts as a free alternative to sponsoring a newsletter; where you provide the value in terms of free content; and reap the benefits from the exposure it brings.
Bi-weeklyMonthly
Text;Image
Free
Hashtag Hacking
Instagram
Swipe posts from similar accounts to yours; or use a tool like Later.com; to find hashtags related to your niche. Always make use of all 30 hashtags you get access to.
Daily
Text
Free
Host a Podcast
Podcast platforms;YouTube;Streaming Services
Start publishing a regular podcast about your niche; inviting influencers and other interesting guests; thereby 1) creating original pillar content 2) networking with interesting people; and 3) learning new things.
WeeklyBi-weeklyMonthly
Audio;Video
Free
Host a Twitter Space
Twitter
Host audio-streams on Twitter and talk about your niche; your audience’s journey; and how to overcome the obstacles on it.
DailyWeeklyBi-weekly
Audio
Free
Influencer Marketing
TikTok;Instagram;Snapchat;YouTube;LinkedIn;Blog;Podcast platforms;Virtual Meetups;Physical Meetups;Streaming Services;Twitter;Facebook
Especially useful on TikTok and Instagram; influencer marketing leverages accounts with a large following (influencers) to promote your product.
Bi-weekly
Image;Audio;Video;Text
Both
Keyword Hacking
Google;App Store;Marketplaces
Hijack your competitor’s search traffic by paying Google / App Stores / Marketplaces to rank higher for their own name.
Bi-weeklyMonthlyQuarterly
Text
Paid
Leverage SubRedditStats
Reddit
SubRedditStats.com is a platform that tracks activity and growth of SubReddits. Use its data to pick a rapidly growing SubReddit in your niche to start making a name for yourself!
Quarterly
Text;Slides;Image
Free
List your Product
Marketplaces
Find niche-specific marketplaces to list and sell your products on; such as Notioneverything.com
QuarterlyAnnually
Text;Image;Video;Slides
Both
Look-a-like Audiences
Facebook;Twitter;Instagram;TikTok;YouTube;Fb Groups;LinkedIn;Medium;Virtual Meetups;Physical Meetups
Either manually; or through algorithms such as the Facebook Ad Manager’s; target customers similar to your existing ones; or similar to your competitors customers; to increase your understanding of the audience and improve your go-to-market
MonthlyQuarterly
Text;Image
Both
Newsletter
Email;Twitter
Create a newsletter sharing both third party and original content with your audience; to build your capitals.
WeeklyBi-weeklyMonthly
Text;Image
Free
Package Deal
eCommerce
Offer a discount for buying multiple products together in a bundle; increasing the ‘average order value’ of your customer.
MonthlyQuarterly
Text
Paid
Paid Ads
Facebook;Instagram;Twitter;Reddit;YouTube;Marketplaces;Quora;Google;TikTok;Snapchat
Run a paid ad campaign; targeted at your audience. Grab their attention by talking about their pain; reel them in with the solution. Tip: Give the FB algorithm time to optimise the ad. Facebook Ads sound simpler than they are. Consult an expert.
DailyWeeklyBi-weeklyMonthly
Image;Video;Slides;Text
Paid
Podcast Guest Visit
Podcast platforms;Streaming Services;YouTube
Visit a third-party podcast relevant to your niche and share your knowledge.
WeeklyBi-weeklyMonthly
Audio;Video
Both
Product Hunt Launch
Marketplaces
The Product Hunt Launch is somewhat of a staple for indie makers. It requires a lot of prep and an intense 24h effort. The goal? Get as many upvotes on your product as possible. Tip: Dive in the comments and respond to everyone. Prime your communities before the launch; so they can help boost you. Find a known Hunter to hunt your product.
QuarterlyAnnually
Text;Video;Image;Slides
Free
Publish a blog or newsletter
Twitter;Email;Blog;Medium;Facebook;LinkedIn
Start publishing a regular blog or newsletter; writing original content; f.i. about what you are learning on your journey. Optimise for reader value.
WeeklyBi-weekly
Text;Image
Free
Repurpose content
SlideShare
Long form content that performs well in one medium; can be reused in another. SlideShare or a simple PDF are often overlooked.
Bi-weeklyMonthlyQuarterly
Slides
Free
Sales Navigator
LinkedIn
The paid version of LinkedIn Sales Navigator is a treat for finding prospects. It is a super strong search / filter / targeting tool. Use it to build up your lead lists; but take your outreach to other channels
MonthlyQuarterly
Text;Audio;Video;Image;Slides
Paid
Scrape & Automate
LinkedIn
Tools like Phantombuster make LinkedIn a playground for finding and targeting prospects. However; the market is somewhat saturated with wannabe growth hackers spam-automating messages to potential prospects. Scrape the leads automatically. Personalise the message manually.
MonthlyQuarterly
Text;Audio;Video;Image;Slides
Paid
Search Engine Optimisation & Marketing
Google
Attempt to become the top ranking search result on Google for relevant search terms used by your audience; by optimising your site for the keywords; or paying. SEO alone warrants a deepdive of its own.
MonthlyQuarterlyAnnually
Text;Video;Image
Both
Share User Generated Content
Instagram;Twitter;Email;LinkedIn
Share content created by your audience; in any format. If it fits your brand; you can even use actual users as ‘models’ for your product / service
Daily
Image;Video;Text
Free
Slide in DMs
Social Media DMs
Network with individual influencers or potential customers through direct messaging on social platforms; offering value upfront and building a relationship. Don’t try to close on the first contact.
HourlyDaily
Text;Audio;Video
Free
SMS marketing
Text Message;Facebook;Social Media DMs;Chat
If you have captured your customer’s phone number (and their consent); you can now market to them directly through SMS; or other DM channels. Focus on natural language; and stay true to the ‘texting’ platform: Short & sweet wins.
Bi-weeklyWeekly
Text;Audio;Image
Free
Sponsor a newsletter
Email;Medium;Blog;Free Communities
Pay to be featured in someone else’s newsletter and getting exposure to their audience.
WeeklyBi-weeklyMonthly
Text;Image
Paid
Trend-hiking
TikTok;Instagram;Snapchat;Twitter
TikTok is very sensitive to trends s.a. challenges; dances; songs; and formats. Keep an eye out for these trends and leverage them to your advantage.
WeeklyBi-weekly
Video;Audio;Image;Text
Free
Tutorials & Onboarding Videos
YouTube;Facebook;Instagram;Twitter
Use video platforms s.a. YouTube to distribute demo’s; tutorials; and onboarding videos for your product. Webflow is legendary for their tutorials.
WeeklyBi-weeklyMonthly
Video;Slides
Free
Twitter Space Guest Visit
Twitter
Visit audio-streams on Twitter as a guest; that are related to your niche and your audience’s journey.
DailyWeeklyBi-weekly
Audio
Both
Twitter Threads
Twitter
(Re)publish long-form content in the form of a Twitter thread; ending in a call to action. In it; Shout out people who helped or inspired you.
DailyWeeklyBi-weekly
Text;Image
Free
Value Post
Reddit;Free Communities;Fb Groups;Quora;Medium
Megaposts that guide a reader through a problem or towards a certain goal are hugely powerful for platforms like Reddit and IndieHackers. Tip: Sort posts on ‘Top’ and ‘This Year’ to find inspiration.
MonthlyQuarterly
Text;Slides;Image
Free
Value Reply
Reddit;Free Communities;Fb Groups;Quora;Medium;Paid Communities;Slack / Discord;Social Media DMs
Similar to previous; except you add your value in response to questions posted by other members.
DailyWeekly
Text
Free
Visualise Value
Twitter;Facebook;Instagram;SlideShare
Design images that simplify concepts related to your niche; similar to Jack Butcher and Visualize Value; or Harry Dry’s Marketing Examples
DailyWeekly
Image
Free