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Experiments (1)

Both
Landing Page
Build and launch a landing page explaining your value proposition and measure on-page user behaviour. (using SneakPeek)
ViabilityDesirability
$0-1000
Crowdfunding
Launch your product on a platform s.a. Kickstarter to measure intention-to-buy whilst leveraging the crowd to raise funding.
DesirabilityViability
$10k+
Explainer Video
Create a video or animation explaining your value proposition and test with end-users for interest; understandability; retention and /or reproduction.
Desirability
$0-100
NoCode MVP
Build a fully functional MVP using no-code tools. (To be clear; the MVP DOES run on code; but you don't have to do any of the coding)
ViabilityFeasibilityDesirability
$0-100
Technical MVP
Use a functional; non-aesthetical prototype to test technical feasibility of your product.
FeasibilityDesirability
$0-100
Buy a Feature
F.i. in an interview; give users a limited amount of mock-currency to spend on a handful of features; to discover preference and priorities.
Desirability
$0.00
Concierge MVP
A form of MVP where on the user's side things seem automated whereas behind the scenes they are solved with manual labour.
FeasibilityViability
$0.00
Beta Launch
Launch a fully functional MVP in a controlled test group for testing + learning purposes.
DesirabilityViability
$0-500
Keyword Research
Research search engine searchword volume and quality within your domain
Desirability
$0-100
(Boosted) Manifesto
Write a blog post outlining a problem + vision and optionally boost it using a small amount of money to gauge resonance
Desirability
$0-250 p. post
Customer Interviews
Interview individual customers or actors in your ecosystem to better understand their JTBD and Critical Pains.
Desirability
$0-500
Digital Survey
One-to-many survey to potential target group in order to get feedback on problem; solution; and / or commercial value.
Desirability
$0-500
Qualitative
Financial Projection
Create a ‘back-of-the-napkin’ financial projection for the expected costs and earnings of your product.
ViabilityFeasibility
$0.00
Mockup
Use a digital or paper mock-up to present your concept to actual users.
Desirability
$0-100
A Day in the Life
Ask to tail a potential user for a day to better understand their Customer Journey and the challenges that arise in their life.
Desirability
$0.00
User Test Recording
Ask users to record themselves and provide voice-over whilst performing pre-defined tasks in a prototype.
Desirability
$0-50 p. user
Quantitative
Waiting List
Create a ranked waiting list where interested users can drop their e-mail addresses. Optionally gamify moving up in the list with social shares and surveys. (using SneakPeek)
Desirability
$0-50
Interest List
Convince interested users to leave their e-mail addresses as a measure of commercial potential (using SneakPeek)
Desirability
$0-50
Paid Ads
Run a digital ad campaign on social media or Google and measure for conversion.
ViabilityDesirability
$500-1000
Pre-Order
Allow users to pre-order your proposition at a discount; to gauge interest and commercial potential. (using SneakPeek)
ViabilityDesirability
$0-1000