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Experiments (1)

Both
Landing Page

Build and launch a landing page explaining your value proposition and measure on-page user behaviour. (using SneakPeek)

ViabilityDesirability

$0-1000

Crowdfunding

Launch your product on a platform s.a. Kickstarter to measure intention-to-buy whilst leveraging the crowd to raise funding.

DesirabilityViability

$10k+

Explainer Video

Create a video or animation explaining your value proposition and test with end-users for interest; understandability; retention and /or reproduction.

Desirability

$0-100

NoCode MVP

Build a fully functional MVP using no-code tools. (To be clear; the MVP DOES run on code; but you don't have to do any of the coding)

ViabilityFeasibilityDesirability

$0-100

Technical MVP

Use a functional; non-aesthetical prototype to test technical feasibility of your product.

FeasibilityDesirability

$0-100

Buy a Feature

F.i. in an interview; give users a limited amount of mock-currency to spend on a handful of features; to discover preference and priorities.

Desirability

$0.00

Concierge MVP

A form of MVP where on the user's side things seem automated whereas behind the scenes they are solved with manual labour.

FeasibilityViability

$0.00

Beta Launch

Launch a fully functional MVP in a controlled test group for testing + learning purposes.

DesirabilityViability

$0-500

Keyword Research

Research search engine searchword volume and quality within your domain

Desirability

$0-100

(Boosted) Manifesto

Write a blog post outlining a problem + vision and optionally boost it using a small amount of money to gauge resonance

Desirability

$0-250 p. post

Customer Interviews

Interview individual customers or actors in your ecosystem to better understand their JTBD and Critical Pains.

Desirability

$0-500

Digital Survey

One-to-many survey to potential target group in order to get feedback on problem; solution; and / or commercial value.

Desirability

$0-500

Qualitative
Financial Projection

Create a ‘back-of-the-napkin’ financial projection for the expected costs and earnings of your product.

ViabilityFeasibility

$0.00

Mockup

Use a digital or paper mock-up to present your concept to actual users.

Desirability

$0-100

A Day in the Life

Ask to tail a potential user for a day to better understand their Customer Journey and the challenges that arise in their life.

Desirability

$0.00

User Test Recording

Ask users to record themselves and provide voice-over whilst performing pre-defined tasks in a prototype.

Desirability

$0-50 p. user

Quantitative
Waiting List

Create a ranked waiting list where interested users can drop their e-mail addresses. Optionally gamify moving up in the list with social shares and surveys. (using SneakPeek)

Desirability

$0-50

Interest List

Convince interested users to leave their e-mail addresses as a measure of commercial potential (using SneakPeek)

Desirability

$0-50

Paid Ads

Run a digital ad campaign on social media or Google and measure for conversion.

ViabilityDesirability

$500-1000

Pre-Order

Allow users to pre-order your proposition at a discount; to gauge interest and commercial potential. (using SneakPeek)

ViabilityDesirability

$0-1000